E-commerce private equity

A long-term home for e-commerce businesses.

JMF Labs acquires and operates e-commerce businesses for the long term. We have run an online shop that generated over $1.5 million in revenue, and we know what it takes to serve customers after a founder hands over the keys.

Discuss your store

Buy and hold

We are building an enduring portfolio, not optimizing for a quick exit.

Operator experience

We know the day-to-day work of running an online store, not just the deal process.

Simple process

A direct conversation, clear feedback, and a private path to a decision.

Why owners talk to us

We have been on the operator side of e-commerce. We understand that a sale is about more than a multiple: your customers, suppliers, and team still need someone to show up after closing.

$1.5M+

Revenue generated by an e-commerce shop we've operated.

Permanent ownership mindset

We want to give e-commerce businesses a long-term home, not buy them for a quick resale.

Direct founder conversations

You speak with the people making the decision from the first conversation onward.

Experience running an online store

We've handled the day-to-day work of serving customers, managing operations, and growing an online shop.

A thoughtful handoff

We care about continuity for customers, suppliers, teams, and founders planning their next chapter.

What we do

We buy online stores to own and operate for the long run.

Acquire

We look for e-commerce shops with real customer demand, healthy fundamentals, and products people come back for.

Hold

We prefer patient ownership and steady improvements over a rushed resale timeline.

Improve

We focus on the fundamentals: merchandising, customer experience, repeat purchases, and disciplined growth.

Investment criteria

We look for e-commerce businesses worth building on.

The best fit is an established, founder-led store with real customer demand and an owner ready to explore what's next.

Established online stores

Founder-led shops with a clear product offering, loyal customers, and room to grow under the right owner.

Real customer demand

Products with demonstrated demand, repeat customers, or a brand that customers seek out.

A business we can understand

Clear operations, a dependable customer experience, and a brand with a reason to exist beyond paid ads.

Founder transition or succession need

We are especially interested in owners who want a thoughtful, low-drama transition.

Process

A straightforward path from first call to long-term transition.

Conversation

A direct first call to understand the business, the transition goals, and whether there is mutual fit.

Review

A focused review of sales, margins, customer behavior, operations, and the right transaction structure.

Transition

A clear path to closing and handoff planning, with attention to customers and suppliers after the deal is done.

Start here

Thinking about selling your e-commerce business? Let's talk.

Most conversations start with a simple introductory call. If we are not the right fit, we will tell you quickly.

Tell us about your store. We'll have a direct conversation about fit, timing, and what a handoff could look like.

Talk about your store